The Patlytics x N47 Partnership

Foreword by Paul Lee, Co-Founder and CEO, Patlytics

While raising our Series A, our product was gaining traction across AmLaw firms, but we saw an opportunity to expand into enterprise. For that, we needed to evolve our go-to-market strategy.

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N47 didn't hesitate. Before the investment closed, they had already made several introductions to potential customers. That pace set the tone for everything that followed.

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Over the next ten months, the N47 GTM team embedded into our sales motion in a way that actually increased revenue. They helped us rethink our competitive positioning and sourced and closed several customers, especially enterprise customers.

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N47’s support extended beyond go-to-market. Their talent team worked with us to build out recruiting and HR functions, and made the introduction to our now VP of Sales.

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Across GTM and Talent, N47 provides a level of investor support we hadn’t seen before.

The N47 x Patlytics Partnership

The initial challenge

When N47 invested in Patlytics, the product was clearly working. Paul had built something customers loved, the feedback was positive, and the technology was clearly differentiated. The next challenge was distribution.

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Patlytics had early traction with law firms. However, the enterprise motion was unproven.

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With our GTM network of 1,000+ customer relationships across enterprise and mid-market, we knew we could quickly deliver on their expansion into enterprise. At the time, legal was a new industry for us, so we learned it from scratch, identified which buyers mattered, and moved fast enough to show value in this new category before the Series A even closed.

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Over roughly ten months, the N47 GTM team made more than 50 targeted introductions and converted 8 of them into closed customers, with 10 more in active proof of concept stages. We generated a pipeline exceeding $1M while run rate grew from $1M to $7M. During this time, the N47 Talent team also assisted in the hiring of Patlytics’ first VP of Sales.

N47's strategic approach

Building the market from zero

The first thing the N47 Go-to-Market team did was make introductions. Before the investment closed, the team had already connected Patlytics to three potential customers (an enterprise healthcare company and several legal firms). That was a fast signal that we weren’t going to wait for the right moment. We were going to create it.

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Post-investment, the work got deeper.

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We spent time understanding how buyers made purchasing decisions in this space and quickly identified the real sales conversation. Legal teams were already convinced AI was the next step, so we found that their next question was whether to buy a dedicated solution or rely on general-purpose tools.

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For most, once they saw the product, the demand signal was strong.

Rewriting the sales playbook

Patlytics is in a highly competitive market. When we met them in 2025, they were entering a new phase of growth, and standing out against the competition was critical.

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After embedding into their sales motion, our GTM team realized that Patlytics had all the proof points needed to excel, and we helped mold their message so that they could be more effective with customers.

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We worked with Paul to rewrite and refine their battle cards to better address objections at scale and build out their competitive positioning strategy. We worked together to create a sales playbook that empowered their team to close deals.

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Getting the messaging right for this new phase of the company changed the conversations that Paul could have and how quickly he could close them.

Expanding into enterprise

Patlytics' early customer base was law firms, and enterprise was the next frontier. We helped push the motion into enterprise accounts, which meant longer cycles, but also higher ACV and much stickier once closed.

Two deals stand out.

One was a cold introduction to a leading company in freelance marketplace. The N47 contact shared that she didn't think she needed the product and would have declined most vendors. She agreed to take a call anyway.

Paul walked her through the product and closed the deal. A skeptic became a customer.

The other deal was a Fortune 100 company that had built a Patlytics competitor internally for its own use, then spun it out for market.

We tracked down the executive who had led that project and opened the conversation. He was open to learning. It turned into a deal, and a meaningful proof point that Patlytics could compete in accounts that had already tried to build this themselves.

Beyond GTM: Talent and HR support

As Patlytics scaled, operational needs became as urgent as commercial ones.

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In early 2025, our talent team kicked off working with the Patlytics team. In those meetings, we saw a need to refine the recruiting and hiring processes to match the stage of growth the company was now in.

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Our talent team joined weekly hiring syncs with Paul and Arthur, helping to establish norms, review candidate pipelines, and stabilize the hiring process over six weeks.

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Once the recruiting work was underway, onboarding and more day-to-day HR challenges. Our team introduced a fractional HR consultant who stayed with Patlytics for three months to jumpstart their HR function.

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Later in 2025, Patlytics needed a VP of Sales. We evaluated two search firms and brought in one to run the process. Our talent team met weekly with Paul and the search firm to provide candidate feedback, and then closed the top candidate who was hired in late 2025.

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Our team also built compensation benchmarks for all roles and regions where Patlytics hires. When the company began scaling internationally, it had a real framework to work from.

Conclusion

Over roughly ten months, N47 made more than 50 targeted introductions and converted 8 of them into closed customers, with 10 more in active POC stages. Pipeline exceeded $1M, and run rate grew from $1M to $7M.

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The sales cycles were short. Buyers were ready. The pain was visible, even more so than in many markets we had worked in before.

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Patlytics had a strong product, and founders and team who moved at an impressively fast pace. What they needed was a partner who could keep up, a team willing to revamp their sales playbook, cold-source enterprise leads, and build the HR scaffolding a fast-growing company actually needs.

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The revenue growth mattered. So did the infrastructure built alongside it: the sales playbook, the stable recruiting process, the fractional HR support.

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Learn more about N47’s investment and partnership approach here.