Don’t waste time thinking about your competitors
Steffen Wulff Petersen and Ben Dixon are Co-Founders of Sona, the AI-native workforce management platform for frontline enterprises, along with their third Co-Founder, Oli Johnson. Before Sona, the three of them founded Catapult, a gig-economy marketplace for shift-based work in retail and hospitality.
This episode digs into how Steffen and Ben created an operating system for the world's frontline workforce, why they've built Sona to work across verticals and geographies from day one, and how a decade of shared operational scar tissue shapes the way they run the company today. They also share Sona's recent $45 million raise, and accelerated push into the US market, and share why the frontier labs are unlikely to come after their category directly.
In this episode, Matthew, Steffen, and Ben discuss:
- The behind-the-scenes of a co-founder relationship that’s lasted over a decade and across two companies. Highlighting how to delegate workload, building out priorities, the impacts of international expansion, and even the importance of group vacations with their families.
- How to build products for the physical economy (and how that differs from “traditional” B2B product building and sales).
- Taking on legacy systems and building a moat to stay ahead of frontier labs.
- Why founders should build across verticals instead of deep into only one.
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